The Brooks Group lands on Selling Power’s AI sales coaching list

The Brooks Group has been named to Selling Power’s Top AI Sales Coaching Solutions 2026 list for the third time, recognizing its use of AI in the BrooksUP sales coaching and reinforcement platform. The honor highlights how sales teams are using AI to scale coaching, personalize practice and reinforce training beyond the classroom.

Why it matters: - The recognition gives The Brooks Group another credential in the fast-growing market for AI-powered sales enablement. - BrooksUP is aimed at helping sales leaders coach more effectively and help sellers apply training in real customer conversations. - The platform is designed for industrial sales teams that need personalized preparation for complex sales cycles.

What happened: - The Brooks Group said Sept. 30, 2026, that it was named to Selling Power’s Top AI Sales Coaching Solutions 2026 list. - The company said this is the third time it has received the recognition. - The honor centers on BrooksUP, The Brooks Group’s sales coaching and reinforcement platform.

The details: - BrooksUP uses AI to improve the scale and impact of sales coaching. - The platform gives sales coaches targeted, personalized insights to increase coaching frequency and effectiveness. - BrooksUP 2.0 includes real-time roleplay practice with an AI avatar that responds during the conversation and provides feedback. - AI-powered search helps sellers find relevant learning resources faster. - Sales managers can use the platform to identify where individual salespeople need support and adjust coaching accordingly. - The platform reinforces The Brooks Group’s IMPACT Selling® process through structured practice, coaching and ongoing skill development. - The Brooks Group said the system is built to support preparation for complex customer conversations and reinforcement of learning beyond the classroom. - Selling Power’s 2026 AI Sales Coaching Solutions list is intended to help CROs, sales VPs and sales enablement leaders identify AI-based coaching tools. - The full list is available here.

Between the lines: - The recognition suggests AI is becoming a more visible part of sales training, not just a back-office productivity tool. - BrooksUP’s focus on practice, feedback and manager visibility points to a broader shift toward coaching systems that try to change seller behavior, not just deliver content. - The repeated award placement also signals that the market is rewarding platforms that connect AI with measurable coaching workflows.

What's next: - The Brooks Group will likely continue positioning BrooksUP as a core part of its industrial sales training and reinforcement offering. - Sales leaders evaluating AI coaching tools may use the Selling Power list as a shortlist for vendor review. - The company’s client base includes Airbus, Bobcat, Hitachi Energy, Mack Trucks, SANY Americas and Volvo Trucks. - The Brooks Group was founded in 1977 and provides training, coaching, assessments and reinforcement. - Selling Power, published by Personal Selling Power, Inc., says it has produced sales management and AI-focused newsletters and sponsors the Sales 3.0 Conference, which draws more than 4,500 sales leaders a year.

The bottom line: - The Brooks Group is using AI recognition to reinforce its pitch that BrooksUP helps sales teams coach faster, practice more realistically and sell with better preparation.